Final Intervention Idea KA

My idea for my final intervention is to create a series of fake advertisements addressing the issue of consumer protection. The ads will specifically focus on how consumers' rights (health, safety, being informed, etc.) are impacted by poor business practices and harmful marketing/advertising. The ads will be posted to social media along with a few poll/quiz questions to involve interactions from the audience viewing the ads and possibly test their knowledge of consumer protection or inform them of key facts and current issues related to the topic. I may also create a google website to post the ads to where I can include descriptions of what inspired them or what specific problems each are dealing with. I will try to add a way for viewers to post comments or share the content, but the website will ultimately serve as a long-term place to host the ads. I will make sure my blog post includes images of the ads, as well. 

Written post breakdown:

• I will begin by explaining the project similarly to what was done above, but include more details about the specific issues the ads tackle. The website may include more details about each ad, but if not I will make sure to include these details either in this section of my writing or under the photos of the ads I will include in the blog post.
• Examples of specific issues addressed in the ads: food safety and regulations; ethical concerns of brand personification and direct interactions with consumers on social media; the promotion of overconsumption and its consequences for consumers; the concealment of the poor working conditions and negative effects on the environment caused by the creation of some goods; fear appeals in advertising; overexposure to advertising 
• I am not sure whether I will do all of these, they are just the main ideas for some of the ad concepts I have already sketched

• I will continue with writing about why I chose this topic and form of outreach, and how this project fits into my professional aspirations. This will tie into the significance of the message behind the project, as well as what the message for the audience is. 

• Next, I will discuss how I reached an audience and how they were able to engage with the intervention. I will also include details about any feedback I receive.

• After this, I will introduce the artists/projects that influenced or inspired my own project and briefly explain how and why they connect to my work. 
• Possible artists/works: Adbusters; pieces/artists from the Brandalism movement; pieces/artists who participate in shopdropping; pieces/artists using culture jamming

• I will include the 3 quotes from our class readings either throughout these sections or in their own, separate section. 
• Possible sources: Ways of Seeing by John Berger; On Photography by Susan Sontag; This is What I Know About Art by Kimberly Drew; Understanding Patriarchy by bell hooks

• In the end, I will have a reference section for the sources I used to find the information needed for my project.